Thursday 23 June 2011

Making Money Advertising


If the numbers shared by Gigaom in this infographic are any indication, Venture funding has stormed back to where it was before the financial collapse in 2008. The amount of capital invested is on the rise, and the current climate is providing an excellent opportunity for startups looking to raise money. GRP Partner Mark Suster confirmed as much at his talk at the Founder Institute this week, in which he urged startups to raise in the current “frothy market” — especially ahead of a potential bubble burst.


Though the market is indeed frothy: Venture funding in the Web grew by over $1 billion from the first quarter last year, of all the digital areas in which startups are raising the most money, health and medical-related investment is on the low end — receiving only 3 percent of venture funding over the last year. (Compared to social commerce which led at 22 percent and advertising, sales, and marketing, which came in at 14 percent.)


A new seed accelerator that launched earlier this year called Rock Health, is hoping to break that trend in favor of health-related mobile and web startups. Though health care only continues to advance thanks to technology, human health remains on the decline and related health costs are increasing. In fact, Americans spent $2.4 trillion on health care in 2008, despite having lower patient outcomes than comparable nations.


Thus, Rock Health has designed a program, not unlike Y Combinator, Tech Stars, and those before it, that accepts applications from startups during a month-long period, before undergoing evaluation by a panel of health experts and investors. The panel than selects 10 startups to enter into a five-month program that includes a $20K grant, office space in San Francisco, medical, branding, communications, and legal support — as well as mentoring and workshops given by experts in the industry.


Rock Health’s mentors include Path CEO and early member of the Facebook team Dave Morin, co-founder and EVP at RedOctane Charles Huang, and former FDA Deputy Commissioner Scott Gottlieb. And the program’s advisors include, among others, Twitter VP of Engineering Michael Abbott, co-founder of 23andMe Linda Avey, and founder and CEO of HealthTap and former founder and CEO of Wellsphere Ron Gutman. Besides an impressive list of advisors and mentors, Rock Health has also partnered with leading hospitals, like the Mayo Clinic, Harvard Medical School and Cincinnati Children’s Hospital in an attempt to give its startups a leg up in building their businesses — and a better shot at funding down the road.


On June 20, the program’s inaugural batch of ten will begin the program. Below is a brief introduction to the eight of these cool health startups ready for preview. Check ‘em out, and please chime in to let us know what you think.



    BrainBot helps individuals monitor and learn from their brain activity. Powered by state-of-the-art technology designed by Harvard and MIT trained researchers, BrainBot makes it easy to improve mental performance — from stress management skills, better focused attention, or increased meditation benefits.


    CellScope builds systems for at-home disease diagnosis using smartphone cameras connected to a web platform. The company is piloting a smartphone attachment for at-home diagnosis of pediatric ear infections, which cause 30 million doctor visits annually in the US.


    Genomera seeks to heal the world through personal health collaboration, connecting communities of people solving similar problems. The first product is a platform for crowd-sourced health science, enabling consumers to operate open health studies.


    By creating the first transparent marketplace for healthcare, HealthInReach is making quality care more affordable and accessible. Patients who pay out-ofpocket medical costs can learn about doctors and dentists based on experience, reputation and procedure prices, and schedule in confidence at pre-negotiated group discount rates.


    Omada Health will be among the first to apply the principles of social networking to the legitimate clinical treatment of a disease. Recently spun out of IDEO, we are creating a type 2 diabetes prevention solution that emphasizes community, education, and metrics. Progress will be tracked using novel connected-health technologies that will serve both as motivation for patients and as validation of outcomes.


    Pipette allows doctors to monitor and educate patients throughout the course of their care using smartphones and tablets, helping to improve recovery and outcomes, and identify opportunities for proactive and preventative care. Pipette’s easy-to-read reports automatically identify patterns and outliers that can be critical to improving a patient’s health.


    Skimble powers the mobile health & fitness movement through a platform of fun and interactive applications. Two top free Healthcare & Fitness titles that help motivate people to get and stay active are Workout Trainer (for iPhone/iPad), providing follow along multimedia workouts lead by real & virtual trainers, and GPS Sports Tracker (for iPhone and Android), enabling people to track & share over 45 different activities.


    WeSprout is exploring the connection between health data and community. Soon, parents will be able to find relevant resources faster than ever and make better choices for their children’s health, supported by a community of parents who have been there before.






T-Mobile introduced a new Android application on Wednesday called “More for Me.” The app offers T-Mobile customers with phones running Android 1.6 or later, daily deals based upon their preferences, location, and interests. Discounts are provided by sites such as LivingSocial, which is available in more than 260 markets, but there are also exclusive discounts from T-Mobile or its partners. T-Mobile customers simply need to install the T-Mobile More for Me app from the Android Market to get started. Read on for the full press release.


T-Mobile Launches More for Me — Combines Daily Deal Offers Into One Easy Place for Consumers



The beta version of the T-Mobile More for Me application for Android provides personalized offers, discounts and deals to consumers on any mobile operator


BELLEVUE, Wash. — June 15, 2011 — T-Mobile USA, Inc. today announced More for Me™, a nationwide aggregation service that offers consumers the best in daily deals. The service is completely free. Beginning today, consumers using nearly any Android™-powered smartphone can download the beta version of the T-Mobile More for Me application from Android Market™ to get the best and timely offers, discounts and deals from some of the biggest names in daily deals tailored to their preferences, location and interests.


More for Me is the first nationwide daily deal aggregation service of its kind from a national wireless carrier. Discounts and deals are generated from popular social buying sites, such as LivingSocial – the online source for handpicked experiences at a great value – as well as exclusive offers from T-Mobile and its partners. Customers can get discounts on a wide variety of products and services, making it easier than ever for people to save money while on the go.


“Consumers are constantly looking for ways to save money and are turning to social buying apps in droves,” said Brad Duea, senior vice president, value added services marketing,

T-Mobile USA. “With T-Mobile’s More for Me application for Android smartphones, we’re bringing together the leading daily deal sites into one easy-to-navigate place so consumers spend less time searching and more time saving.”


The T-Mobile More for Me application is customizable, enabling consumers to find the most relevant deals, closest to their exact location. Users have the opportunity to see deals from a variety of retailers, in nearly any city, with many deals tailored to meet their specific interests and preferences.


“LivingSocial works directly with merchants in all of our 260+ global markets to craft great deals that drive our valuable members through their door,” said Jake Maas, senior vice president, corporate and business development, LivingSocial. “We are excited to bring our handpicked experiences to the millions of consumers who will enjoy T-Mobile’s new More for Me app.”


T-Mobile Android customers, and anyone with an Android-powered mobile phone using Android 1.6 or higher, can download the More for Me application from Android Market for free today.


In partnership with Out There Media, a global leader in mobile advertising, T-Mobile will expand More for Me to reach virtually all of its customers, regardless of phone type, by offering them the option of receiving free text messages of exclusive offers, discounts and deals. The T-Mobile More for Me application is also expected to be built for other popular mobile operating systems later this summer.


In both the application and opt-in text message experience, T-Mobile More for Me enables consumers to specify their interests and demographic information in order to receive the most relevant offers, deals and discounts.


More information on the T-Mobile More for Me application is available at https://market.android.com/details?id=com.tmobile.moreforme.



Tags: Android 1.6, Android Market, app, application, carrier, daily deals, deals, Living Social, LivingSocial, MOre for me, savings, Special, T-Mobile, T-Mobile USA, Tmobile


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